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Bachelor's DegreeBusiness Administration: Major in Marketing Management

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Online Marketing Degree, Business Marketing Degree at Westwood CollegeMarketing correlates directly to a company's sales and success. As a marketing professional, you'll learn how to market the products and services that satisfy consumer needs and keep customers coming back for more. To prepare you for a successful career, a Westwood College degree in business administration: major in marketing management provides you with hands-on training in marketing complemented by general business classes.

Program features include:

  • courses in sales that both prepare students for careers in sales and also provide skills needed for championing their own ideas within their companies
  • courses in other areas providing a breadth of knowledge across many business disciplines
  • instructors with an in-depth knowledge of the field of marketing
  • a capstone course to demonstrate real-world application of marketing knowledge and skills to potential employers
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  • Course Info

    A business administration: major in marketing management degree opens up a world of possibilities. Course topics include:

    • Principles of Marketing
    • Principles of Advertising
    • Professional Selling
    • Consumer Behavior
    • Integrated Marketing Communications
    • International Sales and Marketing

    Course breakdown

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    Upon successful completion of the program, students will be able to:

    • Demonstrate proficiency with software applications common in business
    • Illustrate how ethical issues influence behavior in a business environment
    • Explain the marketing concept and its relationship to the marketing mix
    • Develop a marketing plan that meets an organization’s strategic objectives
    • Describe the management practices used for planning, organizing, and controlling operations in an organization
    • Discuss how the basic business functions of accounting, finance, human resources, operations, and marketing are interconnected

    Locations offering this degree:*

    California
    Anaheim Campus - Anaheim, CA
    Inland Empire Campus - Upland, CA
    Los Angeles Campus - Los Angeles, CA
    South Bay Campus - Torrance, CA

    Georgia
    Atlanta Midtown Campus - Atlanta, GA
    Atlanta Northlake Campus - Atlanta, GA

    Illinois
    DuPage Campus - Woodridge, IL
    Chicago Loop Campus - Chicago, IL
    O'Hare Airport Campus - Chicago, IL
    River Oaks Campus - Calumet City, IL

    Online
    Online Campus

    *Not all programs are offered every term. Check with the campus of interest for current program offerings.

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    Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.

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    Did You Know?

    Our fast-track approach can help you earn your associate degree in as little as 17 months or your bachelor's degree in as little as three years.

  • Careers

    Where could your Business Administration: Major in Marketing Management degree take you?

    Our business administration: major in marketing management program provides the educational background and hands-on experience necessary to successfully begin a career in marketing. Our faculty of professionals with experience in their fields will provide you with the knowledge, training and insight that you’ll use in your career. Take a look at a few of the career fields that may be available to graduates with a bachelor’s degree in business administration: major in marketing management from Westwood College.*

    • Advertising
    • Business operations
    • Marketing
    • Sales

    *Graduates without experience in the field will likely start in entry-level positions.


    Request More Information

    Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.

    request information

    Did You Know?

    Our fast-track approach can help you earn your associate degree in as little as 17 months or your bachelor's degree in as little as three years.

  • Employers

    Westwood has prepared our Business Administration: Major in Marketing Management graduates for careers with employers such as:

    • Allied International
    • Automated Logic Corporation
    • Bank of America
    • Blue Cross Blue Shield of Illinois
    • Cirque du Soleil
    • Comcast Cable Corporation
    • Dex Media
    • Georgia State University
    • Redbox
    • Sony Retail
    • State Farm Insurance
    • Summit Marketing

    Westwood College tracks the initial employers of its graduates for accreditation purposes. This list represents a partial list of employers of graduates from this program, drawn from across the Westwood campus system, and contains employers of Westwood College graduates from July 1, 2012 to June 30, 2013. It is not intended to represent an endorsement of Westwood College by the listed employers.

    Comprehensive employment information for graduates from each campus is available.
  • News

    Read about the most recent happenings on Facebook, see what we've been tweeting about or check out our College and Career blog for interesting resources. Our most recent news stories are listed right here:
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    Westwood College graduate is one of five students nationwide to receive APSCU’s GREAT award

    Guillermo De La Riva was selected from more than 180 nominations for the 2014 award.

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    Westwood College introduces new scholarship and reward program

    100% of Westwood College students eligible for at least one of 11 institutional scholarships or rewards.

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    Members of congress welcome Westwood College during Hill Day

    Westwood students visit U.S. Capital offices and discuss the face of career colleges.

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    Westwood College student designs winning logo for APSCU convention & exposition

    Sughey Abreu De Hernandez wins grand prize in logo contest for Association of Private Sector Colleges and Universities.

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    Westwood College takes on larger role in strategic direction of private sector colleges

    Committee appointments by Association of Private Sector Colleges and Universities reinforce partnership between college and trade organization

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    Virginia senator Barbara Favola visits Westwood College to better understand benefits of career colleges

    Students, faculty and staff join politician in tour

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    California representatives Loretta Sanchez and Ed Royce visit Westwood College and see hands-on learning in action

    Students, faculty, staff and area employer join representatives in tour.

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    Colorado representative Scott Tipton visits Westwood College and sees hands-on learning in action

    Students, faculty, staff and area employer join Congressman in tour.

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    Westwood College students create a path to job success in a challenging economy

    Eric Lovett named 2012 recipient of the $10,000 Platinum PATH Scholarship.

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    Westwood College faculty and staff recognized by CACCS

    Four faculty and staff members of Westwood’s Denver campuses honored by the Colorado Association of Career Colleges and Schools.

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    Westwood College announces graduate success stories

    Alumni recognized for completing degrees and using hands-on skills to find fulfilling careers despite personal and economic challenges.

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    American Furniture Warehouse CEO Jake Jabs offers Westwood College students tips on how to succeed in business.

    Jabs to keynote Westwood College’s July 27 commencement ceremony.

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    Westwood College suggests looking beyond the course catalog when considering colleges

    Offering hands-on experience and access to industry leaders can prove to be invaluable to a student's education and eventual job search.

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    Westwood College introduces Employment Pledge

    Reinforces commitment to preparing students for future careers.

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    Westwood College offers tuition-free alumni retraining to graduates

    School’s mission is to encourage lifelong learning.

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    Westwood College Helps Veterans Combat The Rising Costs Of College Tuition Through The Yellow Ribbon Program

    Program Closes the Gap between VA Benefits and the Actual Cost of Most Colleges

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  • Graduate Outcomes

    For important information about the educational debt, earnings, and graduation rates of students who attended this program, as well as occupations listed by the Department of Education as potential careers for this program, select the link below related to the campus in which you are interested.

    For recently-added programs where there are no graduates yet, not all data is available  Additional information from those programs will be included in future releases. Data is included for any of the listed campuses where the program was taught.

    The list of SOC codes is based on Department of Education standards. Actual entry-level jobs for graduates in each program may vary. Job codes were pulled from IPEDS CIP-SOC crosswalk as of November 30, 2013. While the Department of Education requires all job titles to be listed, Westwood College has not found that our programs prepare graduates for all job titles listed.