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Business Administration: Major in Marketing Management Degree

Degree level: Bachelor's

marketing_degreeMarketing correlates directly to a company's sales and success. As a marketing professional, you'll learn how to market the products and services that satisfy consumer needs and keep customers coming back for more. To prepare you for a successful career, a Westwood College degree in business administration: major in marketing management provides you with hands-on training in marketing complemented by general business classes.

Program features include:

  • courses in sales that both prepare students for careers in sales and also provide skills needed for championing their own ideas within their companies
  • courses in other areas providing a breadth of knowledge across many business disciplines
  • instructors with an in-depth knowledge of the field of marketing
  • a capstone course to demonstrate real-world application of marketing knowledge and skills to potential employers
 

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Business Administration: Major in Marketing Management Course Information

A business administration: major in marketing management degree opens up a world of possibilities. Course topics include:

  • Principles of Marketing
  • Principles of Advertising
  • Consumer Behavior
  • Integrated Marketing Communications
  • International Sales and Marketing
  • Professional Selling

Course breakdown

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Upon successful completion of the program, students will be able to:

  • Discuss how the basic business functions of accounting, finance, human resources, operations, and marketing are interconnected
  • Demonstrate proficiency with software applications common in business
    Describe the management practices used for planning, organizing, and controlling operations in an organization
  • Illustrate how ethical issues influence behavior in a business environment
  • Explain the marketing concept and its relationship to the marketing mix
  • Develop a marketing plan that meets an organization’s strategic objectives

Locations offering the bachelor's degree in
Business Administration: Major in Marketing Management*

Online
Online Campus

California
Anaheim - Anaheim, CA
Inland Empire - Upland, CA
Los Angeles - Los Angeles, CA
South Bay - Torrance, CA

Georgia
Atlanta Midtown - Atlanta, GA
Atlanta Northlake - Atlanta, GA

Illinois
Chicago Loop - Chicago, IL
DuPage - Woodridge, IL
O'Hare Airport - Chicago, IL
River Oaks - Calumet City, IL

*Not all programs are offered every term.  Check with the campus of interest for current program offerings.

 

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Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.
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Did You Know?

Our fast-track approach can help you earn your associate degree in as little as 17 months or a bachelor's degree in as little as three years.

 

Where could your Business Administration: Major in Marketing Management degree take you?

Our business administration: major in marketing management program provides the educational background and hands-on experience necessary to successfully begin a career in marketing. Our faculty of professionals who work in their fields will provide you with the knowledge, training and insight that you’ll use in your career. Take a look at a few of the career fields that may be available to graduates with a bachelor’s degree in business administration: major in marketing management from Westwood College.*

     Advertising

     Business operations

     Marketing

     Sales

*Graduates without experience in the field will likely start in entry-level positions.

 

Request More Information

Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.
request information

Did You Know?

Our fast-track approach can help you earn your associate degree in as little as 17 months or a bachelor's degree in as little as three years.

 

Westwood has prepared our business administration: major in marketing management graduates for careers with employers such as:

 

Chase Bank Oakley, Inc.
Chicago Housing Authority            Precision Research
Delta Air Lines, Inc. R J Reynolds
Gear Technology Scripps Health
Georgia Aquarium TTC Marketing Solutions
Johnson Controls, Inc. US Airways
 
*Westwood College tracks the initial employers of its graduates for regulatory and accreditation purposes. This information is based upon graduates from July 1, 2010 to June 30, 2011, as reported to ACICS on the Campus Accountability report, and is not intended to represent an endorsement of Westwood College by the listed employers.
 

Business Administration: Major in Marketing Management Occupation Disclosures

The Department of Education lists the following occupations as potential careers for graduates of this program:*

11-1021 General and Operations Managers
11-2022 Sales Managers
11-3011 Administrative Services Managers
11-3051 Industrial Production Managers
11-3071.01 Transportation Managers
11-9151 Social and Community Service Managers
11-9199 Managers, All Other
11-9199.02 Compliance Managers
11-9199.06 Logistics Managers
13-1111 Management Analysts

Additional information is available by visiting www.onetonline.org and entering the six-digit Standard Occupational Code (SOC) in the Occupation Search Area.

*This list is based on Department of Education standards. Actual entry-level jobs for graduates in this program may vary from this list. The job code data was pulled from IPEDS CIP-SOC crosswalk as of 4/22/2011. Although the Department of Education requires all job titles to be listed, Westwood College has not found the program to prepare graduates for all the jobs listed.

 

General Program Disclosures

To learn more about on-time graduation and placement rates, median loan debt, and tuition and fees, please select this document and access the index page to locate the information for your campus of interest.

pdf_iconProgram disclosures