Business Administration: Major in Fashion Merchandising


fashion_degreeDegree level:

Bachelor's

You have an unusually strong eye for fashion,

which is why you’re a great candidate for a degree in fashion merchandising. Our program will introduce you to the exciting global fashion industry as you develop a solid foundation in fashion merchandising essentials, including apparel analysis, visual merchandising, retail buying and fashion promotion. The combination of coursework in business, merchandising and fashion—along with skills in critical thinking, communications and decision-making—will help you become well prepared for the contemporary workplace challenges of your industry. Our fashion merchandising program will prepare you to make your mark in entry-level positions like assistant fashion buyer, fashion coordinator, assistant retail manager or product promoter. You’ll look good entering the fashion industry with this degree in hand.

 

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Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.
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Did You Know?

  • Our accelerated approach can help you earn your bachelor’s degree in as little as 3 years.

Business Administration: Major in Fashion Merchandising Course Information

A business administration: major in fashion merchandising degree opens up a world of possibilities. Course topics include:

  • Marketing Principles
  • Introduction to the Fashion Industry
  • Visual Merchandising
  • Fashion Advertising and Promotion
  • Fashion Merchandising Internship
  • Fashion Event Planning
  • Consumer Behavior
  • Multicultural Retailing

 
Upon successful completion of the program, you will be able to:

  • Describe and explain the creation of a fashion line from vision to design, product development and product production
  • Analyze and evaluate the fashion elements of apparel, wardrobe and textiles
  • Explain the process of marketing and advertising from market and fashion trend analysis to the development and deployment of strategies to communicate to target markets
  • Plan and execute a fashion promotion
  • Prepare and present a professional portfolio

 
Locations offering the bachelor's degree in
Business Administration: Major in Fashion Merchandising

Online
Online Campus

Colorado
Denver North - Denver, CO

 

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Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.
request information

Did You Know?

  • Our accelerated approach can help you earn your bachelor’s degree in as little as 3 years.

Where could your Business Administration: Major in Fashion Merchandising degree take you?

Take a look at a few of the career paths that might be yours with a bachelor’s degree in business administration: major in fashion merchandising from Westwood College.

Assistant Fashion Buyer

  • Assist in vendor selection and in developing and maintaining strong vendor partnerships
  • Assist in monitoring industry trends and in evaluating competition
  • Provide information for the development of the merchandise strategy and assist in product selection and development as directed
  • Develop sales unit performance reports and aid in the preparation of the merchandise

Fashion Coordinator

  • Create a unified look and feel across all fashion divisions of a department store, design house or fashion magazine
  • Constantly monitor industry publications and talk to designers to understand industry trends and keep up with the latest in fabric and textile development

Assistant Retail Manager

  • Provide customer service using company selling techniques
  • Assist store manager and team in all operations, including stock, visual merchandising, asset protection and training
  • Participate in structured management training programs

 

Request More Information

Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.
request information

Did You Know?

  • Our accelerated approach can help you earn your bachelor’s degree in as little as 3 years.

Nikki Gallegos

Fashion Merchandising Graduate
Denver North Campus - May 2009

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Sharyce Sanchez

Fashion Merchandising Graduate
Denver North Campus - March 2009

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