Business Administration: Concentration in Marketing and Sales
Degree level:
Bachelor's
A business has developed a great, new product.
Now what? How will you convince the world to buy it? A good place to start is with a degree in business administration with a concentration in marketing and sales. It will give you the business skills necessary to thrive in the field of marketing and sales. And the combination of management and general education courses helps you apply skills in effective management, critical thinking, communication and ethical decision-making to address workplace challenges.
This program also includes critical marketing and sales courses that cover topics such as consumer behavior, integrated marketing communications, professional selling and strategic marketing management. When you graduate, you’ll be fully prepared for entry-level positions in the field, such as a sales manager, operation manager, marketing implementation manager, management analyst or department supervisor.
Business Administration: Concentration in Marketing and Sales Course Information
A business administration: concentration in marketing and sales degree opens up a world of possibilities. Course topics include:
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Upon successful completion of the program, you will be able to:
- Incorporate consumer behavior principles into marketing and sales practices
- Demonstrate knowledge of e-commerce and Internet marketing sales
- Integrate information technology and its application to marketing and sales functions
- Apply the marketing 5 Ps—Product, Public, Price, Place and Promotion—to marketing practices
- Manipulate marketing information through software applications (Excel, Access, PowerPoint) and statistical analysis (SAS, SPSS, Mini Tab)
Locations offering the bachelor's degree in
Business Administration: Concentration in Marketing and Sales
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Illinois |
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Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.
Did You Know?
- Our accelerated approach can help you earn your bachelor’s degree in as little as 3 years.
Where could your Business Administration: Concentration in Marketing and Sales degree take you?
Take a look at a few of the career paths that might be yours with a bachelor’s degree in business administration: concentration in marketing and sales from Westwood College.
Sales Manager
- Exceed sales quotas and market share goals
- Clearly communicate goals, interests and positions during discussions with customers
- Develop sales strategies, techniques and tactics based on customer feedback and market conditions.
Operations Manager
- Manage the daily operations, direct the implementation of the operating plan and identify those areas which may need improvement
- Manage, audit and organize various departments
- Ensure the staff is delivering the highest standards of service and hospitality
Marketing Implementation Manager
- Develop, maintain and effectively execute project plans throughout the life of assigned project(s) according to the company-wide project implementation methodology and procedures, including regular status reporting and periodic meetings
- Communicate and manage the scope of the project.
- Direct and coordinate internal and external project resources from all business units to meet deadlines and deliverables, as well as ensure effective project launches
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Our graduates receive hands-on, career-focused training. Don't wait another day; start transforming your life into the one you've always wanted.
Did You Know?
- Our accelerated approach can help you earn your bachelor’s degree in as little as 3 years.
Richard Candamil
Business Administration: Concentration in Sales and Marketing Graduate
Los Angeles Campus - December 2008
Richard Manteau
Business Administration: Concentration in Marketing and Sales Graduate
Inland Empire Campus - October 2007
Christian Marroquin
Business Administration: Concentration in Sales and Marketing Graduate
Los Angeles Campus - December 2008
Eugene Oineza
Business Administration: Concentration in Marketing and Sales Graduate
Anaheim Campus - July 2008
Westwood has prepared our marketing graduates for careers with employers such as:
| AON Corporation | HG Engineering |
| ATI Systems International | Holiday Inn |
| Banana Republic | Home Depot |
| Bank of America | JC Penney |
| City of Pomona | Red Lobster |
| Disneyland | Target Corporation |
| Electronic Data Systems | Union Bank of California |
| Fifth Third Bank | Wells Fargo Bank |
*Westwood College must track the initial employers of its graduates for regulatory and accreditation purposes. This list is a taken from a compilation of employers of Westwood College graduates from each region from June 2007 to June 2008. This is not intended to represent an endorsement of Westwood College by the listed employers.
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