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Online Bachelor’s Degree

Business Administration: Major in Marketing Management

A bachelor's in marketing online degree from Westwood College prepares you for a challenging career in the exciting world of advertising and public relations. This online marketing degree program teaches you how to successfully market a company's products and services to boost sales as well as launch innovative campaigns to keep customers coming back for more. Westwood College offers flexible and convenient options for completing your marketing management online degree so that you can continue to work while advancing your professional skills.

Program features include:

  • Broad instruction in business management principles with an emphasis on successful marketing techniques
  • Specialized courses in business operations and sales
  • A focus on building interpersonal and creativity skills
  • A capstone course that results in an advertising campaign portfolio to share with potential employers
  • An independent learning environment that lets you complete courses when you have the time
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Business Administration: Major in Marketing Management Degree at Westwood Collge
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Courses in Westwood's bachelors in marketing online degree cover a broad range of topics across multiple business disciplines to provide you with a well-rounded education. Courses topics include:
  • Principles of Advertising
  • Integrated Marketing Communications
  • Consumer Behavior
  • International Sales and Marketing
  • Professional Selling
Upon successful completion of the marketing management online degree program, students will be able to:
  • Pitch creative ideas for promoting a company's products and services
  • Develop a detailed marketing plan that supports the organization's goals
  • Implement management practices to lead the marketing efforts of a business
  • Make the best ethical decisions to further a company's financial objectives
  • Understand how consumers perceive products and how that influences their buying behaviors
  • Set pricing standards based on product demand within the market segment
Where could your bachelors in marketing online degree take you?

Westwood's online marketing degree program emphasizes developing strong skills in advertising, business operations and sales. This educational track prepares you for a diverse range of careers, including:

  • Marketing Coordinator
  • Client Project Manager
  • Public Relations Specialist
  • Merchandising and Buying
  • Market Research Analyst

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By submitting this form, you give Westwood College your consent, without obligation to purchase services from Westwood, to be called and texted using automated technology regarding educational services at the number provided above. You can also call 1-800-281-2978 for more information.

Story Araceli

Bachelors: Business Administration: Major in Marketing Management (B)

My favorite thing about Westwood was the instructors. Their teaching quality and work experience really help us get the real-world experience. Read More...

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